YouTube has become such a buzzword in the online world that clients want to jump on the bandwagon. The issue becomes viewer demographic, and the majority of the time it’s not a good match for a client’s products and services. You’ve captured the description of this demographic well.

YouTube visitors are looking for funny, sexy and crazy clips to keep them entertained at school or in the office. This content is what we call Viral Media. They are NOT looking for boring ads disguised as viral content, or your company’s product demos. Sorry folks but it’s the truth, no matter how great you are. As an analogy, I often ask clients if they would advertise the content on MTV. Sure YouTube is free, but pushing your content on the wrong audience can have an adverse reaction.

This isn’t to say that the sites listed above should be flooded with boring corporate videos. They simply provide a more mature audience, and It’s up to you to create engaging content. This is really the key to all internet marketing:

Be highly engaging and super relevant to your audience!

Afterthought: Check out VMIX as well!
“VMIX provides video publishing and rich media management software, and community tools such as ratings, comments and blogs.”

And Blip.tv, another free service that is somewhere between Vimeo and YouTube.

On the video analytics side, which will become a vital measurement to some, there is also Visible Measures.

Best. -t