Trends that come and go, and stay around too
Posted by Thomas Obrey on July 24th, 2008Ah, the dreaded trend word. In the B2B space it’s a scary issue. They come and go before most even get a chance to embrace them. With Gartner and other “influencers” at the helm, tossing new fangled ‘everything’ around, it’s a genuine OMG issue.
I read earlier this year that 2007 was the year of Social, and 2008 is the year of Mobile. Holy crap. Are you serious? What happened to Web 2.0? Or is that now Enterprise 2.0, because anything that finally makes it into the enterprise took so long we needed a new name? I think we can thank Gartner for that - the new names for the stuff that needs some new focus. (more…)