PixelMEDIA

In gaming, playtesting and user research are crucial. The interface and the user experience don’t just have to work; they have to be enjoyable and engaging. That’s why game companies invest so much time in prototyping and user testing, and why they collect so much data.

But this doesn’t have to stop at the test lab. With online and networked games becoming more and more popular, game companies have an opportunity to monitor their users remotely. Some companies, like Valve - makers of the hit Half-Life franchise - constantly monitor their players, which yields some interesting statistics.

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