PixelMEDIA

If your company was acquired or you’ve launched a corporate community site, you may have already wrestled with how to Frankenstein something new into your web content & brand family. I say Frankenstein because after you’ve inconsistently bolted a few large changes to your beautiful web presence, it may not be as pretty or usable as it used to be.

We often see companies make large changes to their online properties to include their branded names, most popular content, and top converting transaction points without considering customers, impact to search rankings or prospective user experiences. Consistently publishing features and content can help boost your company credibility and scale web properties for the long haul.

Here are a few examples of corporate publication strategies for delivering content to users based on the audience, from the world’s largest corporate website.

(more…)