PixelMEDIA

As a teen in the 80’s the Rubiks Cube was more than a puzzle, it was a personal challenge. I had friends that had managed to master it, without help, whereas I never got past the first few stages. The motto at the time was “you can’t do the cube”. Even it’s inventor, Erno Rubik, who first showed this puzzle at a toy fair, had not figured it out yet. 

Fast forward to today and the Rubik’s Cube is back, and with a new tagline - “You CAN Do the Rubik’s Cube“. This change in approach is a friendlier challenge - one of encouragement. And it’s supported  by a robust campaign to introduce the Rubik’s Cube into schools, summer programs, youth organizations and after-school programs, to start. (more…)