PixelMEDIA

Should you be purchasing your company’s branded keywords?

In any Pay-per-Click (PPC) campaign, it is important to decide whether or not you will be purchasing your company’s branded keywords. For example, a branded keyword would be “Dell,” whereas a non-branded keyword would be “desktop computer.” This issue often gets overlooked and, in the long run, can create a problem. There are both pros and cons to purchasing your branded keywords. In the end, the decision comes down to (more…)