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Archive for September, 2008

 thomasobrey

iTunes to be more accessible

Posted by Thomas Obrey on September 29th, 2008

I found the tidbit below while perusing news.com. This is especially interesting given the recent post I made regarding Target and the National Federation of the Blind, in which Target settled out for a cool $6M.

Apple will be making iTunes more accessible to blind consumers, under an agreement reached with the Massachusetts attorney general’s office and the National Federation of the Blind.

The agreement states that the application will be fully accessible by year’s end, and, drum roll please — Apple will contribute $250K to the Massachusetts Commission for the Blind so they can buy assistive technologies.
Read the news.com snippet, which is brief.  Or the AppleInsider scoop, which is quite lengthy and mentions some Nano changes as well.  -t
 sbabb

Brian Collins discusses “What Happens Next?”

Posted by sbabb on September 26th, 2008

Last Thursday I had the pleasure of attending the Ad Club’s Edge Conference. Positioned as “It’s where you go to get inspired,” the conference focused on topics ranging from the effects of technology on the creative process to the extremes agencies go through to retain a large client.

The presenters included an impressive list of industry heavyweights like Baba Shetty, Chief Media Officer at Hill Holiday, Suzie Reider, Director of Ad Sales and Marketing for YouTube, and Lance Jensen, Creative Director for Modernista! All had engaging presentations but the most profound (at least to me) was Brian Collins, Chief Creative Officer and Chairman of COLLINS. His discussion touched on a few, well articulated points, but the most interesting to me was the effect of society and its direct influence on art and creative endeavors. (more…)

 thomasobrey

Landmark Accessibility Ruling

Posted by Thomas Obrey on September 11th, 2008

This is an email that a co-worker sent me the other day. It struck a chord with me, and I thought the topic was important enough to share with everyone; so thanks Norm.

You may have heard that Target.com and the National Federation of the Blind agreed to a $6,000,000.00 settlement and rigid, scheduled audits for having an inaccessible site.  As a result, many organizations may want to begin investigating their options for an audit to evaluate the accessibility of their own product(s) or web properties… 

(more…)

 thomasobrey

The lure of the Rubik’s Cube

Posted by Thomas Obrey on September 4th, 2008

As a teen in the 80’s the Rubiks Cube was more than a puzzle, it was a personal challenge. I had friends that had managed to master it, without help, whereas I never got past the first few stages. The motto at the time was “you can’t do the cube”. Even it’s inventor, Erno Rubik, who first showed this puzzle at a toy fair, had not figured it out yet. 

Fast forward to today and the Rubik’s Cube is back, and with a new tagline - “You CAN Do the Rubik’s Cube“. This change in approach is a friendlier challenge - one of encouragement. And it’s supported  by a robust campaign to introduce the Rubik’s Cube into schools, summer programs, youth organizations and after-school programs, to start. (more…)