PixelMEDIA

So you find out that your web development, marketing, content, product management and/or IT teams don’t have any real process for launching live and your team might look really bad. Ah, the “go live” checklist. This management tool helps earn a lot of cred’ for our customers, and should ideally begin a month or so before you plan to publish your new site live.
Managing internal corporate teams can be a struggle to make the Go Live process smooth. This leads me to the first item on the list and the biggest culprit to errors and gripes.

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When we receive a Request for Quote/Proposal (RFQ/RFP) from a client, it marks the beginning of the process for us. But it’s the end of what was possibly a long and difficult process for the client. They’re relieved that it’s done; we’re anxious to start asking questions. They want to get going right away; we’re saying, “Not so fast.”

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I admit it: I’m not much for theories and strategies about content. I’m inclined to grab a shovel and start digging in right off the bat. So I’m sometimes tongue-tied when I try to explain what a content strategist actually does.

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A few weeks ago, I posted a question on the whiteboard outside of the Experience Design Cubes:

What’s the difference between ‘information” and “content?”

I wasn’t looking for answers, just ideas and maybe a spirited discussion. Heck, the best I could do was. “I know it when I see it.” Check out some of the responses from the whiteboard.

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